I have been doing a lot of work on the logos above. The brief was for a logo that would help give an identity to the Abingdon Film Unit. Logos for the Crown film Unit
and GPO Film Unit
as well as Atlantic records
were given as suitable examples. In other words we were looking for a classic maybe even retro look. I was keen to use the Abingdon typefaces of Perpetua and Stone Sans. In the end FILM UNIT is in perpetua but the sans serif AFU uses Gills Sans as a basis. Eric Gill
designed Perpetua as well Gill Sans. Around school everyone talks about the Film Unit
so I wanted to keep the film unit element of the design separate in someway. The chosen and refined design is shown large at the top.